Title: How to Manage Customer Expectations

Word Count: 758 Summary: Do you often have the thought that your business would operate so much better without customers and all their demands? They want this, that and the…

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Title: If You Believe Everyone is Your Target Market, You’re Really Targeting No One

Word Count: 641 Summary: There’s an old marketing saying that goes like this “Target everyone and you target no one”. Nothing is truer. How can you develop effective marketing strategies…

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